Search engine optimization (SEO), has changed so much in the last couple of decades while I’ve been building websites and providing marketing services. The basics of SEO, however, hasn’t really changed much at all. Keywords are still vital to your SEO efforts but using specific keywords a given number of times to improve your ranking […]
Whether you write romance novels or promote them, you have likely heard talk of content marketing. Students of search engine optimization (SEO) know how important quality content is to your marketing efforts. Whether you’re posting about an upcoming release or explaining the origins of your latest story, you know how important fresh relevant content is […]
So you don’t have an SSL certificate? No, wait. You don’t even know what that is, much less why you need it? Today we’ll explain why you must have an SSL certificate yesterday to have a successful website whether it’s for your romance novels, your dog grooming business, or your recipe blog.
Whether you’re a brand new author or you’ve been around a while, it can be a challenge to know what should go on the front door page of your website. When readers reach your website, what do they see?
The program is one of the oldest affiliate marketing programs online. It’s also one of the largest and best programs. For 12 years now, those who join the program can earn money by advertising millions of items available on Amazon, new and used. Program members can create special custom links to use on their website or […]
As I was considering all the things to include in this series, everything from social media tips and tricks to scheduling and organization, it occurred to me I was forgetting the first and most important thing in this and any other endeavor. Attitude. We hear how important attitude is everywhere these days, no matter what […]
Promo For Authors 101 “I have had no benefit from this whatsoever…” Anyone who has ever offered marketing services, no matter how long they’ve offered them, has heard/read the above statement or will at some point. I’ve been promoting romance authors since 1997 starting with a basic little site called O’Malley’s Bookshelf and leading to the 2003 […]