6-Week Book Publicity Intensive

Fall session: Oct 8 — Nov 12
Registration is now open. Seats are limited!

A fast-paced, information-packed program drawn from Press Shop PR’s decades on the front lines of book publicity.
This program is perfect for you if:

• you find the idea of book promotion intimidating
• you’re looking for expert guidance at an affordable price
• you want to figure out the right messaging for your book
• you don’t know how or are looking for more ways to reach your target readers
• you’re struggling with how to use social media for book promotion
• you want to supplement your publisher’s publicity efforts
• you want to give your book its best shot at success

Over the course of this virtual workshop, you will learn how to:

• Build your author platform: create an effective and engaging author website; use social media strategically
• Create a personalized timeline that helps you take advantage of the windows of opportunity for media attention
• Write a compelling pitch that will get the attention of journalists and producers
• Identify contacts and build a list of the best outlets for your work
• Place op-eds, essays, and other coverage by tying your book to the news cycle
• Arrange well-attended events, both in-person and virtual
• Keep the momentum going in the months after publication

Workshop includes:

• A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School and Press Shop PR
• Small group attention—we keep each cohort small so we can tailor the advice to each student
• A private online group where you can access templates and examples of publicity materials, share ideas and tips with other authors, and find video replays and slides from each session

TUITION: $1350

FALL SESSION: October 8 – November 12, 2025

Live workshops on Wednesdays at 12 pm ET

Can’t make the live sessions? No problem—we’ve designed the course so it can be taken asynchronously.