6-Week Book Publicity Intensive

Winter session: Jan 28 — March 4
Registration is now open

Over the course of this virtual workshop, you will learn how to:

• Build your author platform: create an effective and engaging author website; use social media strategically

• Create a personalized timeline that helps you take advantage of the windows of opportunity for media attention

• Write a compelling pitch that will get the attention of journalists and producers

• Identify contacts and build a list of the best outlets for your work

• Place op-eds, essays, and other coverage by tying your book to the news cycle

• Arrange well-attended events, both in-person and virtual

• Keep the momentum going in the months after publication

Workshop includes:

• A 30-minute 1:1 kick-off strategy session with Leah Paulos, founder of Book Publicity School and Press Shop PR

• Small group attention—we keep each cohort small so we can tailor the advice to each student

• A private online group where you can access templates and examples of publicity materials, share ideas and tips with other authors, and find video replays and slides from each session

TUITION: $1350

Can’t make the live sessions? No problem—we’ve designed the course so it can be taken asynchronously.