A24 Launches Immersive Retail Spaces Inside Barnes & Noble Stores Nationwide
A24 is stepping into brick-and-mortar retail in a major way. The acclaimed indie studio has partnered with Barnes & Noble to introduce A24 Shop Experience sections inside select stores, giving fans a dedicated destination to explore the studio’s books, films, and signature merchandise.
Starting this week, nine Barnes & Noble locations across the U.S. will unveil these custom-designed spaces, with even more planned for 2026. For A24, which built its merch empire online beginning in 2017 and expanded into book publishing in 2019, this marks its first physical retail rollout. For Barnes & Noble, the collaboration represents a large-scale, curated brand activation unlike anything the chain has done before.
Each A24 space will feature top-selling titles, screenplay collections, behind-the-scenes books, vinyl soundtracks, Blu-rays, collectibles, and exclusive items tied to the studio’s growing catalog. Fans can expect everything from the Hereditary Christmas ornament set to costume designer Heidi Bivens’ Euphoria Fashion, along with unique titles like Horror Caviar, Florida!, and Darren Aronofsky’s Pi: The Guerilla Diaries.
Upcoming A24 film releases will also be highlighted in-store. The holiday season will showcase Marty Supreme starring Timothée Chalamet and Gwyneth Paltrow, with future titles like The Moment (Charli XCX), How to Make a Killing (Glen Powell), Pillion (Alexander Skarsgård, Harry Melling), and The Drama (Zendaya and Robert Pattinson) slated to appear on shelves.
Although Barnes & Noble has carried select A24 products in the past, this partnership deepens the relationship. Recent in-store events—such as the launch of Eleanor Coppola’s posthumous memoir Two of Me: Notes on Living & Leaving, featuring a discussion with Sofia and Roman Coppola—hinted at what was possible.
“Storytelling has always been at the heart of Barnes & Noble,” said Bill Castle, the company’s Director of Media. “Partnering with A24 gives readers and film fans even more ways to engage with the stories and creators they love.”
The first A24 Shop Experience installations are debuting just ahead of Black Friday in these cities:
• Los Angeles (The Grove)
• New York City (Union Square)
• Orlando, FL (Colonial Plaza Market Center)
• Bloomington, MN (Mall of America)
• Oak Brook, IL (Oakbrook Center)
• Portland, OR (Clackamas Town Center)
• Seattle, WA (Northgate Mall)
• San Antonio, TX (San Pedro)
• Troy, MI
Barnes & Noble, now operating more than 700 stores, has been in a period of growth and revitalization, making the A24 partnership a timely step in its renewed focus on experiential retail.
A24, meanwhile, continues to expand its creative footprint. This fall, the studio opened New York City’s historic Cherry Lane Theatre, hosting a vibrant mix of programming including comedy sets by Ramy Youssef and Jenny Slate, screenings with Jodie Foster and Spike Lee, monthly events with Sofia Coppola, and musical performances from artists like Brandi Carlile and Mitski—plus a new on-site restaurant, Wild Cherry.
The new in-store spaces signal A24’s next chapter: taking its distinct storytelling identity beyond screens and pages and transforming it into a fully immersive, physical experience for fans.