Research and Rolodex Crash Course with Leah Paulos & Jane Friedman

Today’s media landscape is fractured and fast changing. While this presents many new challenges to authors promoting their books, it also offers many new opportunities. In this session, Leah Paulos, founder and director of Press Shop PR and Book Publicity School, shares strategies and insights for authors who want to secure reviews, interviews, and events but are uncertain about how to find the contacts and venues that fit their book. Drawing on years of front-line publicity experience, Leah shares the ins and outs of media research, best practices for list-building, tech tools that can save time and inform your strategy, and guidance on specific avenues to explore. She is happy to answer all your publicity questions and give advice for your particular situation.