Nailing Your Book’s Messaging from Book Publicity School

Free Book Publicity Workshop: Nailing Your Book’s Messaging

In each 1-hour virtual workshop, Book Publicity School and Press Shop PR founder Leah Paulos draws on her decades of experience leading high-profile media campaigns to share strategies for promoting your book and answer all your questions about book publicity.

This Workshop will be all about nailing your book’s messaging.

Topics we’ll cover:

  • How to move beyond your own internal perspective and pique the interest of different audiences
  • What a “story-forward” message to your network & media would look like
  • Some messaging exercises: our “Bar Test” and “Duh Test”
  • How to craft a killer subject line (surprisingly, this is one of the most important pieces of book promotion)

DATES: Tuesday, October 24 at 12 pm ET / 9 am ET Wednesday, November 1 at 12 pm ET / 9 am ET

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