Radley Books Launches to Help Publishers Sell Directly to Readers—No Custom Store Required
A new partnership between Supadu and Firebrand Technologies aims to make direct-to-consumer book sales significantly easier for publishers. The two companies, both operating under parent organization Media Do International, have introduced Radley Books, a streamlined solution designed to help publishers sell titles directly through Shopify without building a standalone e-commerce platform from scratch.
The move comes as more publishers look to strengthen their connection with readers while reducing reliance on traditional retail channels. Direct sales have long appealed to publishers seeking greater control over customer data, marketing opportunities, and long-term audience relationships—but launching and maintaining an online storefront has often required costly development and technical expertise.
Radley Books is positioned as a plug-and-play alternative.
By integrating Supadu’s metadata-driven website and e-commerce tools with Firebrand’s Eloquence on Demand metadata distribution service, the platform allows participating publishers to quickly transform their existing catalog data into a fully functional online storefront hosted through Shopify. Instead of managing complex backend systems, publishers can focus on showcasing titles and engaging readers.
According to Supadu president Sarah Arbuthnot, the platform was created specifically to answer growing industry demand for simpler sales infrastructure. Publishers increasingly want ownership over reader relationships, she noted, but many lack the resources or time required to develop sophisticated online retail systems.
Radley Books aims to remove those barriers by offering:
- Fast setup using existing metadata
- Scalable Shopify integration
- Improved catalog presentation and discoverability
- A direct sales channel without custom web development
The launch reflects a broader industry trend toward diversification in book sales, as publishers explore subscription models, direct storefronts, and community-driven marketing strategies.
As competition intensifies across digital and physical retail spaces, tools like Radley Books may signal a shift toward publishers reclaiming greater control over how and where their books reach readers.